Dr. Ruhai Wu | Full Member CV & Profile

Founding Faculty Member | Specialties: AI in E-Commerce & Retail, AI Ethics & Responsible AI, AI in Marketing & Growth, AI for Education

This is Dr. Ruhai Wu's full member profile, maintained to AI Faculty profile standards. For event booking, see his speaker page.

Professional summary

Dr. Ruhai Wu is a tenured Associate Professor of Marketing at the DeGroote School of Business, McMaster University. His research examines industrial and retail marketing strategy, pricing, advertising, channel relationships, customer relationship management, and digital platform management, using game-theoretic modelling and empirical methods to study how firms and consumers behave strategically in digital markets.

Education

Ph.D. and M.A., Economics, University of Texas at Austin
Master and Bachelor of Finance, Tsinghua University

Research and scholarship

Published in leading journals across Marketing, Information Systems, and Operations Management, on topics including seller manipulation of consumer reviews, auction pricing in online outsourcing markets, platform governance, and media-advertiser ethics
Recipient of multiple competitive research grants from Canada's national granting agencies, including SSHRC and NSERC
Recent research directions: e-commerce platform pricing and management, dynamic pricing in competitive markets, information asymmetry, and livestream commerce

Teaching and supervision

Teaches Marketing Management, Digital Marketing, and Marketing Research Methodology at undergraduate and graduate levels; supervises doctoral students; and guides applied, industry-partnered student projects in digital marketing at DeGroote.

Engagements through the AI Faculty

Research-backed keynotes including AI in Marketing & Digital Platforms, curriculum foundations for the e-commerce and platforms course, governance depth behind the ethics keynote, and advisory engagements on platform and pricing strategy.

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