Marketing leaders are drowning in AI opinions and starving for AI evidence. Every vendor has a pitch, every influencer has a hot take, and almost nobody in the room can say what the research actually shows about how platforms, pricing, and consumers behave when algorithms enter the picture.
Dr. Ruhai Wu can. He is a tenured Associate Professor of Marketing at McMaster University's DeGroote School of Business, where his research examines digital platform management, pricing strategy, e-commerce, and livestream commerce using game-theoretic modelling and empirical analysis. His work is published in leading journals across Marketing, Information Systems, and Operations Management, and has been funded by Canada's national granting agencies, including SSHRC and NSERC.
Why do organizations book Dr. Wu?
Peer-reviewed substance. When Dr. Wu talks about dynamic pricing, review manipulation, or platform competition, he is presenting findings, not folklore. Audiences get conclusions that survive scrutiny.
Commercial relevance. His recent research covers exactly what digital businesses are wrestling with: e-commerce platform pricing and management, livestream commerce, influencer marketing, and data-driven decision making.
Academic leadership. Dr. Wu holds degrees from Tsinghua University and a PhD in Economics from the University of Texas at Austin, and works closely with industry partners on applied digital marketing projects at DeGroote, so his material bridges the lab and the market.
What keynotes does Dr. Wu deliver?
His signature talk is AI in Marketing & Digital Platforms, covering how AI reshapes e-commerce, pricing, and platform strategy. His research base also anchors the faculty's AI Ethics & Responsible Innovation keynote, informed by his published work on review manipulation and marketplace governance. He co-anchors marketing programming with Scott Wilson, pairing academic rigour with practitioner execution.
Which audiences benefit most?
Marketing organizations, e-commerce and retail leadership, platform businesses, pricing and revenue teams, and conference audiences that want depth behind the AI headlines. His keynotes suit both corporate events and academic-adjacent settings such as executive education programs and industry research forums.
How do you book Dr. Wu?
Submit your event details through the keynote booking page, or compare all AI keynote speakers on the roster. Virtual delivery is available; see virtual keynote options.
Frequently asked questions
What does Dr. Ruhai Wu research?
Digital platform management, pricing and advertising strategy, e-commerce, livestream commerce, customer relationship management, and the strategic behaviour of firms and consumers in digital markets.
Is Dr. Wu's material accessible to non-academic audiences?
Yes. His keynotes translate research findings into commercial decisions: what to price, how to manage platforms, and where AI genuinely changes marketing economics.
Can Dr. Wu present alongside other faculty?
Yes. A popular format pairs Dr. Wu's research perspective with Scott Wilson's implementation perspective in a single event agenda.