Marketing changed faster than marketing education did. The channels are algorithmic, the tooling is AI-infused, and the professionals running it are expected to have skills no one formally taught them. Conference talks gesture at the future; what working marketers need is a structured path from "I've played with ChatGPT" to "AI is load-bearing in my workflow."
This course is that path, in self-paced form. It is the online edition of the curriculum Scott Wilson teaches to professionals through McMaster University's DeGroote School of Business and delivers to corporate teams as the AI Faculty's flagship marketing workshop, restructured for independent learners.
What will you learn?
- The marketing AI landscape: which tool categories matter, which are noise, and how to evaluate the endless vendor flood
- Prompt craft for marketing work: briefs, copy, edits, research, and analysis, drilled through marketing-shaped exercises
- Channel applications: AI in content, search, social, email, and campaign operations
- Strategy: where AI belongs in your marketing process, and where human judgment is the product
- Governance for marketers: brand safety, data discipline, and quality control that survives scale
- Your marketing AI stack: assembling a personal workflow you will still use in month six
Who is this course for?
Working marketers at every level, agency professionals, communications staff, and business owners who run their own marketing. No technical background required.
Who teaches it?
Scott Wilson: McMaster instructor, AI consultant, and a two-decade digital marketing practitioner. The curriculum is his; the online format makes it available beyond the classroom and the corporate cohort.
How do you enrol?
Via individual subscription or your organization's corporate plan. It counts toward the certification program, continues naturally into the AI for Digital Marketing complete course, and the free resources library offers a preview of the teaching style.
Frequently asked questions
How does this differ from the live workshop version?
Same curriculum DNA, different strengths: the workshop delivers team intensity and live coaching in a day; the course delivers depth at your own pace with exercises you repeat until they stick. Teams often do both.
Is this the McMaster microcredential?
No; the McMaster microcredential is enrolled through the university. This course delivers the same instructor's curriculum in the AI Faculty's own self-paced format.
Will the tool content stay current?
Tool-specific modules are maintained against the moving landscape; the strategy and craft layers are built to outlast any individual tool.